Study Task 3 (Aesthetics)

A lot of what makes 2D animation appealing to both audiences and artists is that there are several well established animation styles. It also allows for much more creative freedom than its contemporaries. Hand drawn characters are typically more appealing to people as a whole and tend to age better over time, unlike 3D animation. The traditional process is also just more impressive to most people. The common consensus is that 2D animation takes more time and effort, and the results are more engaging to observe from a technical view point. From a production angle, 2D is easier to storyboard along with being (generally) cheaper to produce. However, 2D has a stigma of people “kiddy” to some groups as it cannot convey realism to the extent that CG can. Also, hand drawn animation has become synonymous with Disney, which is itself a very safe, family friendly brand that everyone recognises.

Sources:
https://www.quora.com/What-benefits-do-you-derive-from-2D-animation-videos-over-3D-animation-videos
http://www.slurpystudios.com/2d-animation-vs-3d-animation/