My team and I have decided to take on the YCN KFC brief.
We need to promote the fact that KFC treat their chickens properly restaurant to offer the best quality food possible for their customers. To do this, Petra and Jenny came up with the idea of having an advert set in a spa for chickens (this is how they approached me to join).
My first task was to come up with some character designs and decide what kind of aesthetic we should aim for. I figured a cutesy feel would work best considering the tone of the setting and the humour of the "story".
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